Praveena Mistry
 

I am a fashion communication and promotion student and the founder of Mistryarchives, an independent knitwear brand established in 2023. My work combines creative direction, branding, and experience-led marketing with a strong focus on research, trend forecasting, and consumer insight.

 

Across both academic and independent practice, I have developed work that spans campaign development, digital media, and experiential concepts, alongside hands-on experience in design, production, and client engagement. This dual approach allows me to translate ideas from concept through to outcome, creating work that is both visually considered and commercially aware.

 

Submissions
Graduate Fashion Week - Fashion Communication Portfolio Award
Graduate Fashion Week - Fashion Marketing Award
WeAreCreativesNTU - Online Showcase